The Importance of Writing Good Headlines
and some Tips for Beginners

In our last post, we talked about sharing the things you know and enjoy by writing for other web surfers to read and enjoy.

Hopefully, you’ve created your report or article. Great. What Title did you create for it?

What Headline and sub-headlines did you use?

Your headline is the first thing your potential readers will see and it has a major purpose. It must capture your reader’s attention and stimulate their interest in your article.

You’ll often hear that the ‘Headline is an Ad for an Ad’. It’s the Ad for your article and it must grab you reader’s interest, keep them from surfing away from your webpage, and arouse their curiosity and desire to read more.

As the initial point of contact with your writings, your headline is often the only chance you’ll have to get them to look at your work…

…and you’ll have only a few seconds to do it.

There has been much written on how to create successful and productive headlines.

David Garfinkel, known by many as "the world's greatest copywriting coach” wrote a first class article -"How Headlines Help You Sell More Information on the Web" that you can read HERE.

He offers some cool tips that’ll help you write headlines to grab your reader's attention.

I suggest you write a half dozen versions following David's guidelines. Let them rest for awhile and come back later for a review. You'll see a word here, or a phrase there that you can tweak to make them more powerful. Select the best and use it.

If that one doesn't produce the results you'd like, test one of the others. Tweaking and testing will lead to more rewarding results.

Tags : Headlines

Serious About Creating a Web Presence?
Have You Considered Writing?

If you're serious about creating a web presence with the possibility of realizing some extra income from your efforts - a good way is to write about something you know how to do.

It's not such a great idea to start writing about Internet Marketing unless you are already an expert or know something that none of the other experts know.

That field is incredibly crowded.

But - if you love to fish and can tie flies that catch the big ones - you could write a couple of related reports on your secret methods.

What's your hobby? Do you share your interests with other hobbyists? What do you talk about?

Cool. Write about it. Break it up into short reports or even write a book.

A lot of people have created a rewarding web presence writing about how they do stuff... and many have done quite well by writing about how they wrote their "How To" book.

If you'd like some suggestions, read the Special Report on my RichardPresents.com website on "How To Write a 'How to...' Book".

There is a big market for good, first hand 'How To" information.

In future posts, we'll review some of the ways to get your stuff out where the public can buy it.

Forums - Gold Mines of Free Information
and It's Really Easy Digging

Years back when I started to browse the Internet, Bulletin Boards and forums were a source of information I overlooked for the longest time.

When I eventually did start to visit them, it was with a bit of hesitation.

My initial reaction was that the moderators and even the people posting were so much more experienced than I, that it was somewhat intimidating.

Yes, I had questions that I might have asked and comments that could have been offered, but I didn't want to be embarrassed and look dumb to all of the forum visitors.

So what did I do? I Lurked. I was learning... and the biggest thing I learned was that forums existed covering all of the things that really interested me.

Then I got a bit more brave and made a few posts and asked a few questions.

Forums are Gold Mines of information and opportunity. One of the great benefits of visiting forums is that just about any question that comes to mind has already been asked - and answered.

And if the answer to your question doesn't already exist on a forum, people will willingly and unselfishly pitch in and answer it.

If forums are something new to you, give them a try. Read "Skills for Using Forums". It's a short and free report that will really help you get started...

... Download you free "Forum Super Tips" Guide while you're there.

We had a skunk attack in our side yard around 3 AM this morning.
The stink was bad enough to keep me awake for a couple of hours.

However, the time wasn't wasted. My mind was busy thinking about
what helpful information I might post today.

A few years ago, I prepared a little article about getting started with
marketing online. It reviewed a lot of what I experienced as I began
to create my websites, blogs and information reports.


I planned to share that with you today. It's titled

Welcome to 'Getting Started Reports'

A preview of what to expect when Creating
your own Web Presence

Here's what's in that article:

"There's so much to talk about that it's a bit difficult to know exactly
where to start. So, let's make this our beginning, and just talk 'til we
come to the end of our discussion.

Actually, there isn't really a definable end to our subject of 'Getting
Started Creating Your Own Web Presence'.

We're going to talk about some things to expect when starting an
internet business. We're not going to start by re-inventing internet
marketing, e-commerce, or anything like that and we are not
presenting a course in website construction or a course for
internet sales tricks.

There are already many outstanding top quality such programs by
super successful marketers available for sale.

Some of them can be obtained through the RichardPresents.com
website. There are even outstanding top quality programs available
at no charge, particularly... read more here

Over the years, I've written and collected some information items
that are still very appropriate for anyone involved in creating
a web presence.

I plan to post these in the future.

I hope everyone remembers and honors their Fathers and
Grandfathers today. It makes us feel good.