Goal Setting - In Theory and In PracticeCreating a clear vision of what we want to accomplish in a business plan involves the cardinal task of establishing goals.
Setting goals doesn't appear to be that difficult. You establish a specific goal, one that's measurable and has a defined timeframe for completion.
You implement the plan, measure progress towards reaching the goal and then evaluate the outcome objectively to refine the process.
On the surface, it sounds easy enough to do.
But it rarely seems to work out that way for numerous reasons; primarily because we often fail to establish realistic goals.
Additionally, we often casually set goals with only a hazy view towards how they'll actually be accomplished. And while we're typically motivated at the beginning of the process, it's not at all unusual to lose this drive somewhere along the way.
When preparing your own goals, it's important (Read more on Goal Setting)