Create Expert Status: Increase Your Visibility

You may have a great business idea and a super product, but are you doing everything you can to be seen by the right people? Increasing your visibility can change the way that potential customers see your business.

Visibility is the glue that holds all other strategies together when it comes to achieving expert status as a business owner. Each strategy gets your name out among other business owners, movers and shakers and potential clients. Being seen goes a long way with the word-of-mouth crowd.

Here are a few ways that you can increase your visibility:

• Take advantage of all opportunities that come your way
• Attend business seminars
• Public speaking
• Write press releases
• Start a blog
• Publish a newsletter
• Write informative Articles


If you are comfortable doing what you're doing and it works for you, still try at least one or two of these ideas. No one ever made a fortune playing it safe or being comfortable. That comes later on when you are recognized. Trying new things to elevate yourself within your business is a part of the process. And, it can be fun to learn just how good you are.

When you are on Facebook and a fellow business owner is looking for speakers for his online conference or a local event in your area, throw your hat in the ring.

Someone in one of your associations needs advice or a speaker for the next meeting? Take that spot for yourself.

Every opportunity places another feather in your cap. It is a point that you can add to your bio and also your press releases for new products or events.

And, you can create newsletters for your customers. Sending a monthly or quarterly newsletter about your business gives you the chance to add information about accomplishments that have occurred since the last newsletter. Each solidifies your expert status in the eyes of current and potential customers. Newsletters can be printed and passed around to others.

A regular monthly newsletter, delivered promptly every month on time, can be more effective than one you try to do weekly, but find such a schedule too hard to maintain. Try monthly first, if you have a big response from interested subscribers, it will be easier to maintain an unbroken schedule. Your subscribers wil be waiting for, even looking for your next ontime issue.

Once you put all of this in place, keep a monthly check on your ventures to be sure that they are still bringing about the desired effect. Some of it won’t require much tweaking just checking in with the movers and shakers to be sure they still know your name.

Achieving expert status inspires confidence on the part of customers and fellow business owners. Increasing your visibility is the first step and the information in this article can help you do just that.
                                                                              ...Richard