8/30/2007

Creating Your Web Presence - Branding

You need a recognizable web presence to get people to visit and revisit your web sites and sales pages. The greater your web presence, the sooner your name, website, blog, etc, will brand you as knowledgeable or even expert in your niche or field.

Every online publisher needs visitors to their site and would like to see a steady increase of traffic each month. But the challenge is how to even get traffic started coming to your site.

Blogs automatically get traffic coming as soon as you make your first post. With a good ping list, each time you make a post to your blog dozens of sites are notified and traffic starts coming in. Therefore the first step in getting traffic to your blog is to post regularly. Posting once or twice a day is fantastic.

Syndication

Writing articles and syndicating them to article directories is a powerful technique to grow your traffic. Try to write at least one article a week (or have a unique article written for you), post it to your site, wait a week... (finish web presence report HERE)

8/15/2007

A good reason to update our Computer Security

While working on ways to increase our web presence, a lot of time will be spent connected to the Internet. We can't afford to lose sight of the importance of having our computers secured against any possible malware that might show up
unexpectedly.

It's important to keep our operating systems and protective software up-to-date with the latest highly rated programs available.

Here are some shortcuts to products that you can download without fear of Rogue software. The good news is that many of these quality products have free versions.

Anti-Virus, go to c|net download at
http://www.download.com/Antivirus-Software/3150-2239_4-0.html?tag=dir

Download AVG at http://free.grisoft.com/doc/2/

AVG Anti-Virus Free EditionAVG Free is the most popular free solution available at no cost to home users and provides the high level of detection capability that millions of users around the world trust to protect their computers.
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Spyware Remover - CounterSpy
License: Free to try; $19.95 to buy

Download here
http://www.download.com/3001-8022_4-10705277.html

c|net Editor's review of CounterSpy - 5 Stars

"Along with its solid ability to remove spyware, CounterSpy includes a few features we don't normally see in a spyware remover. Scanning times are on par with other spyware removers such as Ad-Aware and Spybot, and seem pretty thorough. CounterSpy's publisher updates its definition file frequently and runs a fully staffed spyware research department."
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Firewall software - go to Firewalls and Virus Protection
http://www.firewalls-and-virus-protection.com/index.html

for links to Download Sunbelt Kerio Free Trial
(which can also be purchased for $10) or ZoneAlarm's free version.

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It's also important to keep your Operating systems current. Internet Explorer, Firefox, Opera, Netscape and others have features you can select to alert you to their latest updates.

Why not take a few minutes now and check the status of you security software?

8/04/2007

Writing and submitting articles is another effective marketing strategy to create or enhance your web presence.

At first thought, it might seem intimidating. The good news is that after learning a few simple steps, writing your own articles isn't as hard as it appears.

One of the first issues most new writers face is finding ideas to write about. It's also an issue that confronts even experienced authors when they feel the pain of "Writer Burn Out".

By following the techniques discussed in my "12 Tips for Generating New Ideas for Article Writing", you can keep your ideas flowing and even become an article generating power house.

For your first step, you can subscribe to a dozen RSS feeds on various subjects that really interest you. Scan through the feeds every morning or at night and select a few articles for thorough review. After reading the articles, tag them using your own classification system.

Classifying articles in different categories helps locate them quickly. Use Google's RSS reader for reading and tagging the RSS feeds. You will have access to your categorized articles from any computer connected to the Internet.

Read the remaining 11 steps here at "
12 Tips for Generating New Ideas for Article Writing".

..and here are a couple of quick ideas - review and critique a really good article written by someone else. If it's about a topic that is one of your favorites, your review can add value and some new ideas to the original author's presentation.

But remember, you are writing a 'review' and it's against Copyright Law to copy or take credit for the original author's Intellectual Property (original work).